Sins and Virtues
In olden times, all religions had a seriously Old Testament mindset, and the masses were lectured vigorously about the basics: behaviors to avoid and behaviors to emulate.
To codify the message for easier consumption, two handy lists evolved: the “Seven Deadly Sins” and their mirror image, the “Seven Heavenly Virtues.”
Neither list is mentioned in the Bible, but over the centuries, they nonetheless became well known and influential, and they remain so today, dear to the hearts of religious conservatives.
To refresh your memory, the Seven Deadly Sins are pride, greed, wrath, envy, lust, gluttony, and sloth.
The Seven Heavenly Virtues are humility, charity, patience, kindness, chastity, temperance, and diligence.
I certainly agree that greed, gluttony, and all that are negative behaviors, and that humility, kindness, etc. are solidly positive. I do not, however, find it necessary to sit people down and explain it to them. Everyone understands basic morality perfectly well by the time they are five.
On the other hand, if folks are not gathered in a group, you can’t pass the collection plate.

“The Seven Deadly Sins,” attributed to Hieronymus Bosch, circa 1500.
Aerodynamics
The game of golf as we know it originated in Scotland in the 1500s. It probably evolved from either the Roman game of paganica or the Chinese game of chuiwan, both of which involved using a stick to knock a ball into a hole in the ground.
When the Scottish version arose, golf balls were fashioned by hand of beech wood. They were more or less round, but often were off-balance, making them maddeningly unpredictable in flight.
Sometime in the 1600s, a slight design improvement appeared: a leather ball stuffed with feathers. This version was better balanced and thus less erratic. But a dry ball did not behave like a wet one. Plus, the feathers had to be boiled and softened prior to stuffing, making the process labor-intensive and costly. And still, the balls were round in only a general sense.
In 1848, a Scottish clergyman discovered that the rubbery sap of the sapodilla tree could be heated, placed in a round mold, and allowed to harden into a sphere. With this “gutta percha” ball (translation: Sumatran latex), the mass manufacturing of cheap, reasonably aerodynamic golf balls finally was made possible.
Fifty years later, the sap was replaced by a core of tightly-wrapped rubber thread. Further, someone discovered that adding dimples to the ball improved control of the ball’s trajectory.
Fast forward to the present. The governing bodies of the game closely control the specifications and manufacturing of all golf equipment. Worldwide, an estimated 1.2 billion golf balls are manufactured each year.
Annually, in the US alone, some 300 million golf balls are lost.

Keep Calm
Keep Calm and Carry On is the perfect slogan to be corrupted into memes. I mean, it practically begs to be parodied.
Keep Calm and Carry. Keep Calm and Carry On My Wayward Son. Keep Calm and Carry Hand Sanitizer, Keep Calm and Have a Cupcake. Freak Out and Run.
The slogan originated in 1939 on a motivational poster created by the British Ministry of Information to boost public morale as World War II approached. The idea was to call upon the British self-image of remaining calm and resolute when facing adversity.
Actually, the government designed three posters and was poised to distribute millions of copies if a German attack came. Each poster featured the Tudor crown, a symbol of the state.

Immediately, the government was criticized for wasting money and patronizing the public. Very few of the posters were distributed, and the program soon was canceled. According to one historian, the effort was a “resounding failure” by clueless bureaucrats.
The posters essentially were forgotten until 2000, when copies were discovered in an English bookshop. Only a few original prints were know to have survived until Antiques Roadshow turned up a batch of 15 prints in 2012.
I think the criticism of the project was misplaced. Patronizing? Baloney. To me, the posters seem perfectly “stiff-upper-lip” British. Straight out of a Churchill speech.
The critics should have just, you know, kept calm.

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